The Rise Of South Of Fifth

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There's a short, easy-to-read article in last week's New York Times that summarizes the rise of SoFi over the last 15 years.

Of all the high-end stories of rapid urban renewal and massive accumulation of wealth I have encountered around the world in the past year, the area South of Fifth Street stands out for the sheer pace of its transformation.

“What happened there in less than a decade is absolutely mind-boggling,” said William Cary, the city’s assistant planning director, who drew up the historic district.

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